A New York artist had memorably said, ‘In the future, everyone will be famous for 15 minutes’. He had meant to point out that achieving brief fame is not difficult, but maintaining it is another matter. When we think of continuing achievement and lasting reputation, we use the term ‘icon’.
When you look back at the well-known and illustrious career of Amitabh Bachhan, which spans several decades, we are speaking of a true icon. Voice-over, singing, playback, acting, producing – he’s done it all. He has won many Filmfare awards, and the National Award as well, besides numerous prizes and honours, Indian and overseas. We can imagine the abilities, the energy, and the dedication that goes into sustaining such a multifaceted career.
We identify with this Icon, and his accepting brand ambassadorship for Icon Steels is a proud privilege. Over the decades, we built a recognition in the market for our manufacture of quality TMT Bars for construction. Upgrading our products, improving our processes, adding customer value through added services, and expanding our presence – growing in brand strength year after year.CHALLENGES COULD CHANGE, RELATIONSHIPS HAVE TO ENDURE
Just as in showbiz, it takes many capabilities to establish an iconic brand in Construction Steel. Like a cine talent has to adapt to the changes in screenplay and production in each decade, the Construction Steel category also has varied its composition, the microstructure of the TMT bar, and the yield strength in response to new specifications and standards.
At Icon Steels, we have the pioneering experience of introducing the Tempcore process from Germany in Thermo Mechanical treatment in this part of the country. Since then, we have been nurturing our valued relationships with builders, architects, structural engineers, contractors, masons, and the distributors to learn continuously from their experience and feedback.
On his part, icon Amitabh has established a powerful rapport with TV audiences through his signature style and grace. His persona is expressed very differently from his great hits which portrayed a volatile youth, an action hero, an earnest well-wisher, a social crusader and many more.
ICON KEEPS UP THE GOODWILL OVER YEARS
What matters most is how through our work, we reinforce our social bonds with others – our associates, our target audience, and stand for a firm set of values. This is how a lasting iconic presence can be clearly identified.
As Icon Steels looks to expand its presence in the northern states, and carry its trailblazing new TMT bar, the DS 500 Suraksha into new territories – our brand ambassador’s charisma will help in accelerating the market acceptance. This product combines a higher strength with quake-resistant ductility to offer a superior level of safety in all structures across seismic zone categories.